01 Sep 10 How do I Analyze Traffic on my SuperSite/PartnerSite?

Apart from just knowing the number of visitors reaching your SuperSite and PartnerSite, it is important to also analyze the traffic visiting your site as it allows you to market your website better. Some of the clear benefits of such analysis are:

• evaluate your SuperSite/PartnerSite performance in Search Engines e.g., which keywords people search for in search engines to reach your site,
   
• view the visitor’s path ie. the pages the visitor navigates through,
   
• ability to categorize your visitors by geographic location.

You may easily integrate any Website Statistics and Analytics software with your SuperSite and PartnerSite, by simply adding the tracking code provided in your SuperSite’s/PartnerSite’s Root.html file, just before the Body tag ends ie. before this tag – </body>.

While there are quite a few free Website Analytics software available like StatCounter.com, AddFreeStats.com, ExtremeTracking.com, Gossimer recommends using Google Analytics software. Google Analytics is a completely free software that provides exhaustive website analysis data.

If you choose to use Google Analytics, the following links would help you in signing up and integrating your Google Analytics tracking code in your SuperSite/PartnerSite:

• Features – http://www.google.com/analytics/features.html
• Sign Up – http://www.google.com/analytics/sign_up.html
• Help Center – http://www.google.com/support/googleanalytics/?ctx=browse

How do I Integrate any Website Statistics Tracking Code in my SuperSite/PartnerSite?

1. Login to your SuperSite or PartnerSite Admin Area. Click here to learn how >>
    
2. Under the My Languages SuperSite/PartnerSite, click on the Manage Site button individually besides each language.
    
3. Then click on the Edit Content button.
    
4. Here click on Edit besides the Root.html file at the bottom of the page.
    
5. Copy and paste the Tracking code segment, provided by the Website Statistics software provider, in the Your Content textbox immediately before the </body> tag.For example, if you plan to use Google Analytics, you need to mention the following code before the Body tag ends:

   <script type=”text/javascript”>
   var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
   document.write(unescape(“%3Cscript src=’_quot; + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
   </script>
   <script type=”text/javascript”>
   var pageTracker = _gat._getTracker(“UA-xxxxxx-x”);
   pageTracker._initData();
   pageTracker._trackPageview();
   </script>
    

   IMPORTANT
    

   • You’ll need to update the xxxxxx-x in the code above with your own Google Analytics account number.
      
   • For Support related to Google Analytics, you will have to contact Google directly. Click here to reach the Google Analytics Help Center >>
      
   • If you have multiple Language SuperSites/PartnerSites, you would have to repeat the above mentioned process for each of these.
      

6. Click on the Save Changes button after you have inserted the tracking code.

Tags: Admin Area, Body Tag, Code Segment, Copy And Paste, Ctx, Extremetracking, Free Software, Free Website, Geographic Location, Google, Google Analytics, Gossimer, Languages, Lt, Path Ie, Search Engines, Software Provider, Statistics Software, Traffic, Website Statistics